Thomson Foundation – summer school training

I devised and delivered two training courses for the Thomson Foundation’s summer school, which brings together journalists from across the world to help develop their skills. This year’s cohort featured journalists from Ghana, Oman, Sri Lanka, Kuwait and South Africa.

The first course focused on social media newsgathering and verification techniques; the second was dedicated to content creation and storytelling for social platforms.

Conde Nast International – audience needs project

Working with the audience growth team, I reviewed the extent to which Vogue is meeting audience needs in 10 markets. The needs were determined by an audience research-led survey.

I built a framework for my analysis, conducted in-depth audits for each market and used qualitative and quantitative data analysis to make recommendations for each market as to how they can drive editorial standards and audience growth.