GQ – audience growth consulting
February 3, 2020
A data and editorial analysis of GQ’s Facebook strategy across 10 markets.
Author: laurao1
Journalist by trade, music lover, football fan and bookworm by design
GITOC – digital media consultant
February 2, 2020
Working with the Global Initiative against Transnational Organised Crime (GITOC) on editorial and digital strategies for the launch of two major reports.
City University – visiting lecturer
January 20, 2020
I teach as a visiting lecturer on the undergraduate, second-year module online and social media journalism in the university’s Spring term. This year, I also led a series of ethics and journalism seminars for postgraduate journalism students.
Thomson Foundation – journalism training in China
January 13, 2020
Delivered a week-long training to local journalists in Chongqing, including workshops on story development, handling financial data and stories, data visualisation and mobile journalism.
GCA – article on climate change adaptation in Alaska
November 19, 2019
Summary report on a new project to build more resilient indigenous communities in Alaska as climate change threatens their way of life.
GCA – article on climate adaptation
October 18, 2019
Article on climate adaptation in the Netherlands for the Global Center on Adaptation.
World Economic Forum – India Economic Summit
October 2, 2019
Edited a series of articles for publication on the World Economic Forum’s website to accompany the India Economic Summit.
Vogue – audience growth consulting
October 1, 2019
A three-month consulting with projects including a response to Facebook performance changes and a strategy for Pinterest.
Conde Nast International – Vogue Instagram audit
August 27, 2019
I conducted an audit and proposed strategic recommendations for Vogue’s Instagram accounts in 11 markets.
Thomson Foundation – summer school training
August 22, 2019
I devised and delivered two training courses for the Thomson Foundation’s summer school, which brings together journalists from across the world to help develop their skills. This year’s cohort featured journalists from Ghana, Oman, Sri Lanka, Kuwait and South Africa.
The first course focused on social media newsgathering and verification techniques; the second was dedicated to content creation and storytelling for social platforms.
