Author: laurao1

Journalist by trade, music lover, football fan and bookworm by design

Thomson Foundation – summer school training

August 22, 2019

I devised and delivered two training courses for the Thomson Foundation’s summer school, which brings together journalists from across the world to help develop their skills. This year’s cohort featured journalists from Ghana, Oman, Sri Lanka, Kuwait and South Africa.

The first course focused on social media newsgathering and verification techniques; the second was dedicated to content creation and storytelling for social platforms.

Conde Nast International – audience needs project

July 31, 2019

Working with the audience growth team, I reviewed the extent to which Vogue is meeting audience needs in 10 markets. The needs were determined by an audience research-led survey.

I built a framework for my analysis, conducted in-depth audits for each market and used qualitative and quantitative data analysis to make recommendations for each market as to how they can drive editorial standards and audience growth.

Conde Nast International – Head of Audience Growth, maternity cover

May 31, 2019

I spent six months as the Acting Head of Audience Growth at Conde Nast International covering Sarah Marshall‘s role (December 2018 – May 2019).

I managed a team of digital experts working to deliver growth for Vogue and GQ titles in 11 markets.

I worked with editors in these international markets to report on growth and implement new strategies for editorial and social media to help drive growth in four crucial areas. I also worked with the London-based Vogue International team to report on the performance of their editorial output, contributed to a working group with the product team on syndication solutions and managed reviews, appraisals and recruitment for the audience growth team.