I’m a journalist with more than 10 years experience in writing, editing and commissioning.
I was formerly Head of Social and Communities at the Guardian and have a background in audience engagement, community management and social media. I deliver consultancy and training in these areas.
Working with BBC South East, I devised and delivered training for the entire newsroom over the course of three days. The training covered storytelling and posting with impact on Twitter and Facebook, but with a particular emphasis on Instagram. I also gave an overview of the benefits of CrowdTangle for newsgathering and monitoring the performance … More BBC English Regions – social media training
I spent six months as the Acting Head of Audience Growth at Conde Nast International covering Sarah Marshall‘s role (December 2018 – May 2019). I managed a team of digital experts working to deliver growth for Vogue and GQ titles in 11 markets. I worked with editors in these international markets to report on growth … More Conde Nast International – Head of Audience Growth, maternity cover
Reported feature for Positive News magazine on the demand for donated breast milk in the UK.
This video gives a glimpse of work I did at the Guardian, where I developed social media and engagement strategies for the newsroom, launched new products and managed a team.
As a freelancer, I've trained BBC and Financial Times journalists in writing for social media, and journalists in Nepal in digital storytelling and verifying third-party content. I've also written for multiple publications and edited for the World Economic Forum. I've worked as a consultant with the European Journalism Centre, The Week UK and international charity Theirworld on social media and community building strategies.
