Working with BBC South East, I devised and delivered training for the entire newsroom over the course of three days. The training covered storytelling and posting with impact on Twitter and Facebook, but with a particular emphasis on Instagram. I also gave an overview of the benefits of CrowdTangle for newsgathering and monitoring the performance of social stories.
I spent six months as the Acting Head of Audience Growth at Conde Nast International covering Sarah Marshall‘s role (December 2018 – May 2019).
I managed a team of digital experts working to deliver growth for Vogue and GQ titles in 11 markets.
I worked with editors in these international markets to report on growth and implement new strategies for editorial and social media to help drive growth in four crucial areas. I also worked with the London-based Vogue International team to report on the performance of their editorial output, contributed to a working group with the product team on syndication solutions and managed reviews, appraisals and recruitment for the audience growth team.
Reported feature for Positive News magazine on the demand for donated breast milk in the UK.
Compiled, edited and crowdsourced copy for 10 Digital Ladies’ first book on career hacks for women working in digital industries and roles.
Worked in the FT’s newsroom as part of its audience team to research and produce a proposal for a new editorial project.