I conducted an audit and proposed strategic recommendations for Vogue’s Instagram accounts in 11 markets.
I devised and delivered two training courses for the Thomson Foundation’s summer school, which brings together journalists from across the world to help develop their skills. This year’s cohort featured journalists from Ghana, Oman, Sri Lanka, Kuwait and South Africa.
The first course focused on social media newsgathering and verification techniques; the second was dedicated to content creation and storytelling for social platforms.
I conducted an audit and proposed strategic recommendations for GQ’s Instagram accounts in 11 markets.
Working with the audience growth team, I reviewed the extent to which Vogue is meeting audience needs in 10 markets. The needs were determined by an audience research-led survey.
I built a framework for my analysis, conducted in-depth audits for each market and used qualitative and quantitative data analysis to make recommendations for each market as to how they can drive editorial standards and audience growth.
Working with BBC South East, I devised and delivered training for the entire newsroom over the course of three days. The training covered storytelling and posting with impact on Twitter and Facebook, but with a particular emphasis on Instagram. I also gave an overview of the benefits of CrowdTangle for newsgathering and monitoring the performance of social stories.
I spent six months as the Acting Head of Audience Growth at Conde Nast International covering Sarah Marshall‘s role (December 2018 – May 2019).
I managed a team of digital experts working to deliver growth for Vogue and GQ titles in 11 markets.
I worked with editors in these international markets to report on growth and implement new strategies for editorial and social media to help drive growth in four crucial areas. I also worked with the London-based Vogue International team to report on the performance of their editorial output, contributed to a working group with the product team on syndication solutions and managed reviews, appraisals and recruitment for the audience growth team.
I organised a two-day programme for editors and executives from the Austrian newspaper industry. I sourced speakers from local and national UK titles, start-ups and more and organised trips to News UK, the Telegraph and the Guardian. I hosted all the sessions and moderated discussion panels for the 30-strong group.